The Future of
Live Music Touring
The Future of
Live Music Touring
The Future of
Live Music Touring
Tour operations and financial workflows
Tour operations and financial workflows
Ternwheel brings schedules, communication, budgets, and logistics into one connected workspace for live tours.
Built for work on the road
Built for work on the road
Founded in 2022, Ternwheel helps artists and touring teams keep the details of a live run connected and current.
Our Mission
Our Mission
Our Mission
Ternwheel is building the standard for how artists, managers, and venues operate — making touring more accessible, efficient, and profitable.
Ternwheel is building the standard for how artists, managers, and venues operate — making touring more accessible, efficient, and profitable.
Our Vision
Our Vision
Our Vision
We envision no barriers to touring success, where anyone can take the stage and shine.
We envision no barriers to touring success, where anyone can take the stage and shine.
Company Values
Company Values
Company Values
At Ternwheel, our core values guide everything
we do — from product development
to customer relationships.
At Ternwheel, our core values guide everything we do — from product development to customer relationships.
For the Culture
For the Culture
🍩
🍩
We build with and for the artists who shape the world. When they win, the entire culture thrives.
Radical Transparency
Radical Transparency
🧊
🧊
We are fully transparent with our customers and partners. No surprises. Trust is everything.
Accuracy at Speed
Accuracy at Speed
🏎️
🏎️
Precision and efficiency go hand in hand. We move fast, but never at the cost of getting it right.
Precise Execution
Precise Execution
🛰️
🛰️
Touring runs on timing. We ensure every detail is dialed in, creating a system that’s smooth, reliable, and always on point.
Own the Outcome
Own the Outcome
🥋
🥋
We take responsibility for what we build, how we operate, and the impact we have — because real success means standing by your work.
Team
Team
Team
Ternwheel was founded by Ashanti Abdullah, a touring industry veteran with more than 20 years of experience who helps shape the scheduling, budgeting, and operational workflows Ternwheel builds.
Ternwheel was founded by Ashanti Abdullah, a touring industry veteran with more than 20 years of experience who helps shape the scheduling, budgeting, and operational workflows Ternwheel builds.
Ashanti Abdullah
Founder, Ternwheel Inc.
After witnessing firsthand the inefficiencies and financial struggles artists face on the road, he knew there had to be a better way.
After witnessing firsthand the inefficiencies and financial struggles artists face on the road, he knew there had to be a better way.
After witnessing firsthand the inefficiencies and financial struggles artists face on the road, he knew there had to be a better way.
With a deep understanding of the touring ecosystem, he assembled a team of experts and built Ternwheel to provide a smarter, more profitable way to tour.
With a deep understanding of the touring ecosystem, he assembled a team of experts and built Ternwheel to provide a smarter, more profitable way to tour.
With a deep understanding of the touring ecosystem, he assembled a team of experts and built Ternwheel to provide a smarter, more profitable way to tour.
Since our launch, we’ve worked with some of the most respected artists, tour managers, and venue production teams in the industry.
Since our launch, we’ve worked with some of the most respected artists, tour managers, and venue production teams in the industry.
Since our launch, we’ve worked with some of the most respected artists, tour managers, and venue production teams in the industry.
Stella Liao
CTO, Ternwheel Inc.
Stella Liao is an engineering leader focused on building scalable products and high-performing technical teams. Her background spans full-stack development, cloud infrastructure, SaaS, and fintech, with experience designing systems from early-stage products through production scale. At Ternwheel, Stella leads technology and product development, setting technical direction and overseeing architecture, engineering, and platform growth.
Stella Liao is an engineering leader focused on building scalable products and high-performing technical teams. Her background spans full-stack development, cloud infrastructure, SaaS, and fintech, with experience designing systems from early-stage products through production scale. At Ternwheel, Stella leads technology and product development, setting technical direction and overseeing architecture, engineering, and platform growth.
Our Advisors
Our Advisors
Our Advisors
Tunji Balogun
CEO, Def Jam Recordings
Tunji Balogun
CEO, Def Jam Recordings
Sway Calloway
Journalist, Sway In The Morning
Sway Calloway
Journalist, Sway In The Morning
Bob Gardner
CEO, Gardner Builders
Bob Gardner
CEO, Gardner Builders
Rakaa Iriscience
MC, Dilated Peoples
Rakaa Iriscience
MC, Dilated Peoples
How We Work
How We Work
How We Work
Built for Managers, Tour Managers, Artists, Agents & Staff
Built for Managers, Tour Managers, Artists, Agents & Staff
Everything we do is designed to simplify and optimize the touring experience for all members of the live music ecosystem.
Everything we do is designed to simplify and optimize the touring experience for all members of the live music ecosystem.
Backed by Industry Leaders
Backed by Industry Leaders
Our team brings 50+ years of combined experience, ensuring we address real-world touring challenges.
Our team brings 50+ years of combined experience, ensuring we address real-world touring challenges.
Committed to Innovation
Committed to Innovation
We constantly evolve, adding new tools and integrations that help artists and their teams work smarter.
We constantly evolve, adding new tools and integrations that help artists and their teams work smarter.
Backed by a16z venture capital
Backed by a16z venture capital
Backed by a16z venture capital
Ternwheel is proud to be backed by a16z TxO, aligning with some of the most forward-thinking investors in the industry as we work to reshape the future of touring.
Ternwheel is proud to be backed by a16z TxO, aligning with some of the most forward-thinking investors in the industry as we work to reshape the future of touring.
Ternwheel is proud to be backed by a16z TxO, aligning with some of the most forward-thinking investors in the industry as we work to reshape the future of touring.
Ternwheel is more than a platform:
it's a movement.
Ternwheel is more than a platform:
it's a movement.
We’re building the future of live music touring — one where artists are in control of their finances, logistics, and success.
We’re building the future of live music touring — one where artists are in control of their finances, logistics, and success.
Whether you're an artist, manager, or industry professional, we invite you to join us on this journey.
Whether you're an artist, manager, or industry professional, we invite you to join us on this journey.
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Ternwheel, Inc.
600 California Street, Floor 11
San Francisco, CA 94108
United States
© 2026 Ternwheel, Inc. All rights reserved.
*Banking services are provided by i3 Bank, Member FDIC, through Unit. Ternwheel is a financial technology company, not a bank. Deposit accounts are issued by i3 Bank, Member FDIC. Visa® debit cards are issued by i3 Bank pursuant to a license from Visa U.S.A. Inc. and may be used anywhere Visa debit cards are accepted. Accounts are eligible for pass-through FDIC insurance only to the extent permitted by applicable law and when all requirements are satisfied. Terms and conditions apply.
Business Deposit Account Agreement || Business Deposit Account APY Disclosure || Visa Business Debit Cardholder Agreement
Ternwheel, Inc.
600 California Street, Floor 11
San Francisco, CA 94108
United States
© 2026 Ternwheel, Inc. All rights reserved.
*Banking services are provided by i3 Bank, Member FDIC, through Unit. Ternwheel is a financial technology company, not a bank. Deposit accounts are issued by i3 Bank, Member FDIC. Visa® debit cards are issued by i3 Bank pursuant to a license from Visa U.S.A. Inc. and may be used anywhere Visa debit cards are accepted. Accounts are eligible for pass-through FDIC insurance only to the extent permitted by applicable law and when all requirements are satisfied. Terms and conditions apply.
Business Deposit Account Agreement || Business Deposit Account APY Disclosure || Visa Business Debit Cardholder Agreement
Ternwheel, Inc.
600 California Street, Floor 11
San Francisco, CA 94108
United States
© 2026 Ternwheel, Inc. All rights reserved.
*Banking services are provided by i3 Bank, Member FDIC, through Unit. Ternwheel is a financial technology company, not a bank. Deposit accounts are issued by i3 Bank, Member FDIC. Visa® debit cards are issued by i3 Bank pursuant to a license from Visa U.S.A. Inc. and may be used anywhere Visa debit cards are accepted. Accounts are eligible for pass-through FDIC insurance only to the extent permitted by applicable law and when all requirements are satisfied. Terms and conditions apply.
Business Deposit Account Agreement || Business Deposit Account APY Disclosure || Visa Business Debit Cardholder Agreement